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PPC
PMAX Basics: Definitions & Best Practices
PMAX is a conversion-based campaign type that improves performance by accessing all of Google’s ad inventory.
PPC
RSA Template: Reach a Wider Audience With Targeted Messaging
A responsive search ad is commonly used in PPC campaigns, it uses machine learning to dynamically generate...
PPC
PMAX Incremental Growth: How to Optimise Your Campaigns
In this article, we'll look at some of its shortcomings but also share our top tips for making the most of Performance Max.
Tiktok
TikTok in Digital Marketing: How TikTok Transformed The World
Back in the year of 2020 when Covid took the world by storm, TikTok surged and it has revolutionised the way we consume...
Social
5 Social Media Mistakes: Here's What NOT To Do
Running successful paid social campaigns requires careful planning, execution, and monitoring. Many marketers...
AI
The Future of AI Marketing: Concerns & Positives
Artificial intelligence (AI) has been around for a while now with the likes of Alexa and Siri. However, it has recently...
PPC
Boosting E-Commerce With PPC: How To Increase Your Leads
With the digital world forever evolving e-commerce businesses are constantly seeking effective strategies...
Social
How To Stay On Top of Social Media Marketing Trends
There are currently 4.8 billion social media users around the world, therefore staying up-to-date with the latest...