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How To Stay On Top of Social Media Marketing Trends

Written by : 
Georgi Todorov
Reviewed by :  
Jack McLaren
Publish Date:  
May 9, 2024

There are currently 4.8 billion social media users around the world, therefore staying up-to-date with the latest social media trends is crucial for any business aiming to make a mark online. By adapting to evolving social media platforms and trends, you can effectively engage with your target audience, boost brand visibility, and drive business growth. In this article, we will explore essential tips to help you keep on top of social media trends on various platforms, ensuring your digital marketing strategies remain fresh, relevant, and effective. As well as discussing the importance of staying on top of social media trends.

Tips to keep on top of social media trends


  • Follow industry-leading Facebook pages and groups: Join communities and follow influential Facebook pages related to your industry. These platforms often share insights, updates, and discussions about emerging trends. The quicker you react to new trends or industry-relevant updates the better for your brand, as it keeps you ahead of the competition.
  • Monitor Facebook Insights: Regularly analyse your Facebook page insights to understand your audience demographics, engagement patterns, and popular content. This data will help you identify trends that resonate with your audience and help you tailor your content accordingly.
  • Keep an eye on Facebook's algorithm updates: Facebook frequently updates its algorithm, impacting content reach and engagement. Stay informed about these changes and adjust your strategy to align with the platform's latest guidelines.


  • Follow relevant hashtags: Discover trending topics and user-generated content by following relevant hashtags. This allows you to engage with popular discussions and keep your finger on the pulse of the Instagram community, and hopefully ahead of your competitors.
  • Stay updated with Instagram's Explore page: The Explore page showcases trending posts, topics, and accounts. Regularly explore this section to gain insights into the latest trends and discover potential collaborations or content ideas.
  • Utilise Instagram Stories and Reels: Stay ahead of the curve by utilising Instagram Stories and Reels, which are currently taking over Instagram, Reels especially. Experiment with these interactive formats to boost engagement and appeal to the platform's active user base.


  • Create Twitter Lists: Curate Twitter Lists featuring industry influencers, competitors, and relevant thought leaders. This allows you to monitor their tweets and gain valuable insights into emerging trends and conversations.
  • Engage in trending hashtags and topics: Participate in discussions around trending hashtags and topics to increase your visibility and connect with a broader audience. This strategy can help you stay relevant and establish your brand as an industry expert.
  • Leverage Twitter Moments: Stay informed about the latest news, events, and trending stories through Twitter Moments. This feature offers a curated collection of tweets, giving you a snapshot of current trends.


  • Follow industry-specific LinkedIn groups: Join and actively engage with LinkedIn groups that align with your industry. Participating in discussions within these groups will help you identify emerging trends and connect with like-minded professionals.
  • Utilise LinkedIn Pulse: Publish and share articles on LinkedIn Pulse, the platform's blogging feature. This allows you to showcase your expertise, attract a relevant audience, and position your brand as a leader in your industry.
  • Monitor LinkedIn Analytics: Use LinkedIn's analytics to understand your audience, track engagement metrics, and identify trends in content performance. These insights will guide your content strategy on the platform.

Many tips apply to all of the different social media platforms, such as ensuring you follow industry influencers, keeping an eye on current trends, looking at Google Trends, keeping an eye on your competitors and so many more. By keeping on top of the trends across the various platforms, you can ensure your strategies remain effective, engaging, and relevant.

The key thing is to actively engage with the platforms, monitor data and insights, and watch industry experts. With all these tips, you'll be equipped to navigate the ever-evolving social media landscape and leverage emerging trends to drive your business forward. It is important to stay adaptable, experiment with new features, and never stop learning.

Why is staying on top of Social Media trends important?

Staying on top of social media trends is crucial for several reasons:

  • Maintain Relevance: Social media platforms are constantly evolving, introducing new features, algorithms, and user behaviours. By keeping up with trends, you can ensure that your brand remains relevant and connected to your target audience. It also keeps you ahead of competitors that are not keeping up with trends. Falling behind can result in outdated content and strategies, leading to a loss of audience engagement, and a quick way to direct your audience to your competitors.
  • Stay Ahead of Competitors: Monitoring social media trends allows you to stay one step ahead of your competitors. By identifying emerging trends early on, you can leverage them to differentiate your brand, create unique content, and engage your audience in innovative ways. This proactive approach can give you a competitive edge in your industry.
  • Enhance Engagement and Reach: Trends often revolve around popular topics, hashtags, or formats that capture the attention of a large number of users. By incorporating these trends into your content strategy, you increase your chances of attracting user engagement, such as likes, shares, and comments. Increased engagement, in turn, can expand your reach and visibility, exposing your brand to a wider audience.
  • Connect with Your Target Audience: Trends highlight what users are interested in and talking about. By keeping up with these trends, you gain insights into your target audience's preferences, behaviours, and needs. This knowledge enables you to tailor your content, messaging, and offerings to better resonate with your audience, fostering stronger connections and customer loyalty.
  • Adapt to Platform Changes: As previously mentioned, social media platforms regularly update their algorithms, rules, and features. Being aware of these changes and trends helps you adapt your strategies accordingly. For example, if a platform starts to prioritise video content or emphasises certain types of interactions, understanding the trends allows you to optimise your content and engagement strategies for maximum visibility and impact.
  • Maximise ROI: Marketing efforts require time, resources, and budget. By staying on top of social media trends, you can align your strategies with the latest best practices, ensuring that your resources are effectively utilised. By focusing on trends that your audience resonates with, you increase the chances of achieving higher returns on your marketing investments.

To sum it up keeping on top of social media trends is essential for maintaining a voice within your industry. By embracing trends and incorporating them into your strategies, you can position your brand as a dynamic and influential player.

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