PATTRNS ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website pattrns.uk or engage with our digital marketing services.
1. Information We Collect
Information you provide directly:
- Name, email address, phone number, and company details when you contact us or submit enquiry forms
- Information provided during consultations or when engaging our services
- Payment and billing information for service contracts
- Communications and correspondence with our team
Information collected automatically:
- IP address, browser type, device information, and operating system
- Pages visited, time spent on pages, and navigation paths
- Referring website addresses and search terms
- Cookies and similar tracking technologies
2. How We Use Your Information
We use the information we collect to:
- Respond to your enquiries and provide requested services
- Deliver and manage our digital marketing services
- Send relevant communications about our services (with your consent)
- Improve our website, services, and user experience
- Analyse website traffic and usage patterns
- Comply with legal obligations and protect our legitimate interests
3. Legal Basis for Processing (UK GDPR)
We process your personal data under the following legal bases:
- Consent: Where you have given clear consent for specific purposes
- Contract: Where processing is necessary to fulfil a contract with you
- Legitimate interests: Where processing is necessary for our legitimate business interests, provided these do not override your rights
- Legal obligation: Where processing is necessary to comply with the law
4. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your browsing experience, analyse site traffic, and understand where our visitors come from. These include:
- Essential cookies: Required for the website to function properly
- Analytics cookies: Help us understand how visitors interact with our website (e.g., Google Analytics)
- Marketing cookies: Used to track visitors across websites and display relevant advertisements
You can control cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.
5. Data Sharing and Third Parties
We may share your information with:
- Service providers: Third parties who assist in operating our website and delivering services (e.g., hosting providers, analytics platforms, CRM systems)
- Advertising partners: Platforms such as Google and Meta for marketing purposes
- Professional advisors: Lawyers, accountants, and consultants as necessary
- Legal authorities: When required by law or to protect our rights
We do not sell your personal information to third parties.
6. International Data Transfers
As we operate from the UK, United States, and Dubai, your data may be transferred internationally. Where data is transferred outside the UK, we ensure appropriate safeguards are in place, including Standard Contractual Clauses or adequacy decisions where applicable.
7. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce agreements. When data is no longer required, it is securely deleted or anonymised.
8. Your Rights
Under UK GDPR, you have the right to:
- Access: Request a copy of the personal data we hold about you
- Rectification: Request correction of inaccurate or incomplete data
- Erasure: Request deletion of your personal data in certain circumstances
- Restriction: Request restriction of processing in certain circumstances
- Portability: Receive your data in a structured, machine-readable format
- Objection: Object to processing based on legitimate interests or for direct marketing
- Withdraw consent: Where processing is based on consent, withdraw it at any time
To exercise these rights, please contact us using our contact page.
9. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
10. Children's Privacy
Our services are not directed at individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will take steps to delete it promptly.
11. Changes to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy regularly.
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:
PATTRNS
103 Farringdon Road
London, EC1R 3BS
United Kingdom
Contact us