Google Ads Extensions

What are Google Ads Extensions?

Google Ads offer a variety of ad extensions these are additional pieces of information that you can add to your Google ads to provide more context and encourage user engagement. These extensions can appear alongside your ad in various formats, such as text, links, and call-to-action buttons. These ad extensions not only help to improve the visibility of ads but also increase the likelihood of users engaging with the ads. In this article, we will explore the different types of ad extensions available in Google Ads:

1. Sitelink Extensions: Sitelink extensions allow advertisers to add additional links to their ads, which can direct users to specific pages of their website. This helps to provide more options for users to explore and can lead to more conversions. Sitelink extensions can be added at both the account and campaign levels, and up to 6 sitelinks can be added per campaign.

2. Callout Extensions: Callout extensions allow advertisers to add additional text to their ads, which can be used to highlight specific features, benefits or offers. This helps to make ads more compelling and can lead to more clicks and conversions. Callout extensions can be added at both the account and campaign levels, and up to 4 callouts can be added per campaign.

3. Structured Snippet Extensions: Structured Snippet extensions allow advertisers to provide more detailed information about their products or services. This type of extension is particularly useful for e-commerce businesses and can include a range of categories such as brands, models, styles, destinations, and more. Structured Snippet extensions can be added at both the account and campaign levels, and up to 2 snippets can be added per campaign.

4. Location Extensions: Location extensions enable businesses to highlight their contact details including address, phone number, and a map marker alongside their ads. This helps users find businesses that are nearby and can increase foot traffic to physical locations. Location extensions can be added at both the account and campaign levels, and can be set up to show locations automatically based on a user's location or a specific location can be selected.

5. Call Extensions: Call extensions allow advertisers to add a clickable phone number to their ads, which users can use to call the business directly from the ad. This can be particularly useful for businesses that rely on phone calls to generate leads and sales. Call extensions can be added at both the account and campaign levels, and can be set up to show on mobile devices only.

6. App Extensions: App extensions allow advertisers to promote their mobile app within their ads. This can be particularly useful for businesses that have a mobile app and want to encourage users to download it. App extensions can be added at both the account and campaign levels and can be set up to show on mobile devices only.

7. Price Extensions: Price extensions allow advertisers to showcase their products or services along with their prices. This can help users make informed decisions before clicking on an ad and can increase the likelihood of conversions. Price extensions can be added at both the account and campaign levels, and up to 8 price extensions can be added per campaign.

Choosing which ad extensions to use

It's not necessary to use all of the Google ad extensions offered. Instead, you should only select the ones that will be most effective in achieving your specific advertising goals.

There is a wide variety of ad extensions, and using too many can sometimes dilute the impact of your ad or clutter the visual appearance of your ad, making it less effective. Ensure you focus on using the ad extensions that are most relevant to your business and, as mentioned above, achieve your goals.

When selecting which ad extensions to use, consider the products or services you are advertising, and the preferences of your target audience. Experiment with different combinations of ad extensions to see which ones perform the best for your specific campaign.

It's also important to note that not all ad extensions will be available for all ad formats or campaigns. For example, call extensions are not available for display campaigns, while lead form extensions are only available for search campaigns. So, it's important to keep this in mind when selecting which ad extensions to use.

If you would like to know more about Google Ads Extensions or any of our other PPC services, please don’t hesitate to get in touch and find out how we can help you!