Benefits of Influencer Marketing for Businesses

What is influencer marketing?

Influencer marketing has been within the marketing world for quite some time now. With the rise of users on social media platforms, influencers have become an effective marketing tool for businesses. Influencer marketing involves partnering with popular social media users, known as influencers, who have a significant following to promote a product or service. Influencers tend to have a niche that they have perfected e.g. fitness, beauty, fashion etc. 

This marketing tactic has proven to be incredibly effective, particularly in the paid social space. In this article, we'll discuss the benefits of influencer marketing and why businesses should consider incorporating it into their digital marketing strategy.

• Increases Brand Awareness

Influencer marketing can help businesses increase their brand awareness by reaching a larger audience. Influencers have established themselves as experts in their niche, and have built a loyal following over time. By partnering with influencers, businesses can tap into their audience and get their brand in front of more people. This can be particularly effective for businesses that are new or have a small following on social media.

• Builds Trust and Credibility

Influencers have built trust and credibility with their followers by providing quality content and engaging with their audience. By collaborating with influencers, businesses can utilise that trust and credibility and borrow some of that reputation for themselves. When an influencer recommends a product or service, their followers are more likely to trust their opinion and consider purchasing the product themselves. This is due to influencers creating real-time reviews, and people take advice and recommendations from people they trust and feel they connect with. 

• Generates Quality Leads

Influencer marketing can also help businesses generate quality leads. Influencers often have a highly engaged audience that is interested in the products or services they recommend. By partnering with an influencer, businesses can reach their audience and attract quality leads that are more likely to convert into customers.

• Cost-Effective Advertising

Influencer marketing can be a cost-effective way to advertise on social media. Traditional advertising on social media platforms can be expensive, particularly for businesses with a small budget. By working with influencers, businesses can get their brand in front of a larger audience without breaking the bank.

• Provides Valuable Content

Influencers are experts in creating quality content that resonates with their audience. By collaborating with influencers, brands can tap into that expertise and get access to quality content that they can repurpose for their own social media channels. This can help businesses save time and resources while still providing valuable content to their target audience.

A great case study to prove the power of influencer marketing is RESCUE they wanted to drive awareness of their products and drive product trials. They promoted using a “buy one, get one free” coupon, and partnered with Influencers to share their personal stories using RESCUE products and promoting the coupon within their blog post. This campaign achieved;

• 133 million social media impressions

• 6,000+ clicks to the coupon site

• 258% increase in Instagram following 

• The #4 nationally trending topic on Twitter (whilst the campaign was running).

In conclusion, influencer marketing is an effective marketing tool that can help businesses increase brand awareness, build trust, generate leads and provide cost-effective advertising. By incorporating influencer marketing into their digital marketing strategy, businesses can take advantage of these benefits and improve their overall marketing efforts.

If you would like some guidance or support with influencer marketing or anything paid social related, get in touch with us today!