Marketing For Property Developers
PPC & Paid Social
Pennyfarthing Homes
We have been able to support Pennyfarthing Homes and their marketing campaigns across 5+ developments and deliver 500+ new leads. The developments include Augustus Park, Abbey Court, Fernlea, Potters Wood and The Swifts to name a few.
Pattrns are an innovative digital marketing consultancy constantly looking for new opportunities to support property developers. With a wealth of experience in the property vertical including off-plan marketing campaigns, content strategies for estate agents and branding activity for national developers.
Our partner Pennyfarthing Homes, build beautiful homes and apartments as a regional builder located in the New Forest and surrounding towns and villages. Our digital marketing for new builds is carefully structured and implemented to ensure we are ahead of competitors.
As the property industry matures in the digital space we advise our clients on the benefits of digital marketing for new build property sales, property renting, property management and off plan sales.
We discovered many of Pennyfarthing Homes potential customers can be engaged with on social media. On these platforms we are able to start meaningful conversations to engage, nurture and educate them throughout the journey to purchasing. We have been able to capture unique demographic information about their customers and their spending habits which can all be extremely helpful to scaling to future developments.
As different phases complete and new property types become available we have been able to pivot our marketing to target down-sizers, commuters and small families depending on the plots available.
We track how our lead generation for property developers, estate agents and property managers delivers leads, viewings, appointments, calls and sales! We can see where your customers are finding you - it may be a Google search for [Help To Buy Schemes] or they may have viewed a Meta advert for off plan opportunities.
Property Industry Marketing Experience
We also work with international clients such as Elevation Investment Management in Washington Seattle, delivering 100+ leads for property management and tenancy applications. We are confident in applying our digital marketing strategies globally to meet our client's expectations and support their digital marketing.
We have been able to lead clients on new builds and off-plan marketing, virtual tours of potential properties, and land acquisition. Pennyfarthing Homes has been able to remain market-leading with the Pattrns digital marketing teams support and lead generation campaigns.